Explore a Career in Sports Communication

If you're passionate about sports and want to turn that passion into a profession, the sports communication major offers a dynamic path forward. This program equips students with the tools to succeed in a wide range of sports-related careers whether that's on the field, behind the scenes or in front of the camera.

Build a Strong Foundation

Students gain knowledge in sport communication theories, media practices and industry trends, while also developing practical skills through hands-on projects, internships and real-world experiences. Whether you're interested in journalism, public relations, broadcasting, social media, or team communications, this major helps you align your interests with meaningful career goals.

More Than a Career

Our program encourages you to think critically about the role of sports in society, not just preparing you for a job. You will explore how sports communication can be a powerful force for shaping culture, building community, and advancing social justice.

Many students dream of working in the sports industry; this major helps you get there with a clear-eyed view of the opportunities ahead and the competitive edge to pursue them.

Learning Outcomes

  • Meaningfully deconstruct the socio-political connections within the culture and industry of sports 
  • Accurately differentiate the unique characteristics of the field of sports and how they affect the communication process  
  • Effectively communicate sports messaging across a variety of platforms, including writing, speaking and mediated communication  
  • Successfully create work that critically examines the legal and ethical implications of communication in sports-related industries

For more information, check out the curriculum for the or , or contact Tracey Sturgal, chair of the Strategic Communication department.

  • Possible Careers
  • Sample Internships
  • Recent Employers
  • account executive
  • agent
  • business communications coordinator 
  • community relations manager
  • content creator
  • copy editor/writer
  • creative strategist
  • director of corporate social responsibility 
  • director of fan engagement 
  • graphic designer
  • journalist
  • marketing coordinator 
  • multimedia journalist
  • producer
  • public/media relations manager
  • reporter
  • sales manager
  • social media manager
  • sports information director
  • data analytics, Connecticut Sun
  • broadcast production, Kane County Cougars
  • ÃÛÌÒÓ°Ïñ Athletics
  • Milwaukee Brewers
  • Milwaukee Bucks
  • Altius Sports Partners
  • Chicago White Sox
  • Cleveland Plain Dealer
  • DePaul University Athletics
  • ESPN
  • Good Karma Brands
  • Kansas City Chiefs
  • Milwaukee Brewers
  • Milwaukee Bucks
  • NBA
  • University of Illinois Athletics
  • USA Today