Explore a Career in Sports Communication
If you're passionate about sports and want to turn that passion into a profession, the sports communication major offers a dynamic path forward. This program equips students with the tools to succeed in a wide range of sports-related careers whether that's on the field, behind the scenes or in front of the camera.
Build a Strong Foundation
Students gain knowledge in sport communication theories, media practices and industry trends, while also developing practical skills through hands-on projects, internships and real-world experiences. Whether you're interested in journalism, public relations, broadcasting, social media, or team communications, this major helps you align your interests with meaningful career goals.
More Than a Career
Our program encourages you to think critically about the role of sports in society, not just preparing you for a job. You will explore how sports communication can be a powerful force for shaping culture, building community, and advancing social justice.
Many students dream of working in the sports industry; this major helps you get there with a clear-eyed view of the opportunities ahead and the competitive edge to pursue them.
Learning Outcomes
- Meaningfully deconstruct the socio-political connections within the culture and industry of sports
- Accurately differentiate the unique characteristics of the field of sports and how they affect the communication process
- Effectively communicate sports messaging across a variety of platforms, including writing, speaking and mediated communication
- Successfully create work that critically examines the legal and ethical implications of communication in sports-related industries
For more information, check out the curriculum for the or , or contact Tracey Sturgal, chair of the Strategic Communication department.
- Possible Careers
- Sample Internships
- Recent Employers
- account executive
- agent
- business communications coordinator
- community relations manager
- content creator
- copy editor/writer
- creative strategist
- director of corporate social responsibility
- director of fan engagement
- graphic designer
- journalist
- marketing coordinator
- multimedia journalist
- producer
- public/media relations manager
- reporter
- sales manager
- social media manager
- sports information director
- data analytics, Connecticut Sun
- broadcast production, Kane County Cougars
- ÃÛÌÒÓ°Ïñ Athletics
- Milwaukee Brewers
- Milwaukee Bucks
- Altius Sports Partners
- Chicago White Sox
- Cleveland Plain Dealer
- DePaul University Athletics
- ESPN
- Good Karma Brands
- Kansas City Chiefs
- Milwaukee Brewers
- Milwaukee Bucks
- NBA
- University of Illinois Athletics
- USA Today