Journalism Statement

The journalism and media studies department offers a statement in support of journalists and a free press.


Journalism That Matters

The journalism major is designed to provide students with the knowledge and skills to become socially responsible journalists and storytellers who produce stories based upon authentic, reliable sources and data. In short, they learn to do Journalism that Matters.

Students learn to gather, synthesize and present news and information using various storytelling techniques and platforms, such as print, audio, video, design, and photo. Courses provide hands-on opportunities to develop strong writing, reporting and editing skills as well as an understanding of evidence based data gathering and analysis using appropriate research methodologies. Grounded in the liberal arts, journalism majors also gain familiarity with the law, history and the profession's ethics.

Experiential Learning

Majors are strongly encouraged to pursue a co-curricular path that includes working for The ÃÛÌÒÓ°Ïñ Wire, our award-winning student media program (, , , and ) beginning their freshman year. 

As majors gain experience they are expected to advance to leadership/mentor positions in The ÃÛÌÒÓ°Ïñ Wire, obtain internships, work for the Milwaukee Neighborhood News Service (NNS), and/or work with an O’Brien Fellow in Public Service Journalism. Students also seek out internships in newsrooms and media organizations locally and nationally.

Our award-winning student media offers employer-impressing, hands-on experience in state-of-the-art digital newsrooms, and television and radio studios.

Think digital, be global

Report on the world using state-of-the-art computers, television, radio, editing, graphic platforms, and advanced interactive digital equipment. Change the world by doing Journalism that Matters.

Promote the people’s right to know and be informed

Learn to mine databases, analyze and interpret data, access public records, and research complex issues and events. Gain practical, real-life experience, in contacting authentic, reliable sources and data. Interview thought leaders as well as citizens in the community.

Tell stories that make a difference

The basis of all journalism is compellingly telling a story. Dive deep into a problem and learn how to apply the critical thinking and practical hands-on skills you need to tell the story effectively, and clearly.

Be Safe

Our program prioritizes learning to be safe while reporting on important stories. The department offers a series of resources developed with the to help train students on .

Engage with communities; educate the world

We believe that our students have the power to make their communities better. The department focuses on building news literacy in our journalists so that they can pass those knowledge and skills onto the audiences they serve. In doing so, our curriculum helps students recognize how JournalismThat Matters is journalism that responds to the community's needs.

Practice, Practice, Practice

Whether it is in our major's core where you polish your grammar and AP Style skills or the more advanced courses where you shoot, edit, report, write and publish, the journalism major prepares you to arrive on the job ready to work in all formats. 

Learning Outcomes

At the completion of the journalism major, the journalist should be able to:

  • Articulate the norms and values of socially responsible journalism and understand relationships.
  • Gather evidence-based and authentic information from reliable interview sources.
  • Evaluate the accuracy and reliability of documents, data and other evidence.
  • Create accurate and evidence-based news and feature stories.
  • Tell compelling stories that interest and engage audiences in complex and important issues, across various platforms and products.

To learn more, see the  or contact Dr. Amanda Keeler, chair of Journalism and Media Studies department.

  • Possible Careers
  • Sample Internships and Recent Employers
  • multimedia or backpack journalist
  • magazine writer or editor
  • website writer or editor
  • newspaper reporter, editor or publisher
  • arts and entertainment reporter, editor or critic
  • sports writer or editor
  • food writer or critic
  • television producer
  • copy editor or managing editor
  • web designer
  • magazine designer or publisher
  • photojournalist
  • assignment editor
  • journalism teacher or professor

Recent alumni have gone into a variety of careers including: business, health, law, public relations, sports, and journalism. Recent jobs and internships include:

Television

  • WISN-TV (Milwaukee)
  • WTMJ-TV (Milwaukee)
  • WITI-TV (Milwaukee)
  • WDJT-TV (Milwaukee)
  • WABC-TV (New York)
  • WFMZ-TV (Allentown, Pennsylvania)
  • KEYC-TV (North Manketo, Minnesota)

Online

  • Milwaukee Neighborhood News Service
  • Flotrack

Magazine

  • America Media (New York)
  • Esquire (New York)
  • Women's Wear Daily (New York)

Newspapers

  • The Baltimore Sun
  • The Arizona Republic
  • Pittsburgh Post-Gazette
  • The Seattle Times
  • Star Tribune (Minneapolis)
  • San Diego Union Tribune
  • The Wichita Eagle (Kansas)
  • The Buffalo News

Radio

  • NPR
  • Voice of America