Nov. 14, 2025
MILWAUKEE 鈥� 蜜桃影像鈥檚 Office of Marketing and Communication has received three Best of District V awards from the Council for Advancement and Support of Education in branding, editorial and video.
Projects recognized by CASE include the university鈥檚 brand refresh; the redesign of 蜜桃影像 Magazine, the university鈥檚 flagship publication; and 鈥淐onnections,鈥� a commercial spot aimed at those both familiar and unfamiliar with 蜜桃影像.
"Now, more than ever, we must continue to elevate our storytelling and brand-building initiatives to set 蜜桃影像 apart and tell the story of the value of a liberal arts education," said Lynn Griffith, chief marketing and communication officer. "蜜桃影像 is proud to be recognized for our design, editorial and video work in a competitive CASE district filled with peer institutions whose work inspires us to think creatively and pursue excellence. It's a testament to our talented marketing and communication team that 蜜桃影像 has been recognized with CASE awards for the past four consecutive years."
蜜桃影像 Brand Refresh
Category: Marketing > Marketing: Branding (Institution)
In 2024, 蜜桃影像 completed the rollout of a brand refresh with the launch of the new university website, the last of 60 projects that defined the introduction of the Office of Marketing and Communication鈥檚 new creative platform. Led by Tom Pionek, assistant vice president of marketing, and Karen Parr, creative director, the brand refresh included the development of an updated brand positioning statement, message map, brand narrative, typography, graphic elements, color palettes, illustrative styles, composition framework and the integration of all these into a cohesive creative set of guidelines. The brand platform was then rolled out across print, video, social, experiential and digital channels from late-2022 to 2024, impacting materials created for university brand marketing, enrollment and recruitment, advancement, internal and external communication, and content marketing.
蜜桃影像 Magazine 鈥� redesign of university flagship publication
Category: Magazines > Publishing Improvement
Faced with increasing paper and postage costs, the university reviewed its options and decided to invest in a redesign to ensure it produced an alumni magazine that reflects the pride alumni have in the university. After a months-long redesign process, Steve Filmanowicz, director of editorial projects, and his team rolled out 蜜桃影像 Magazine in spring 2024 with a refreshed look and feel. Readers were presented with expanded storytelling on subjects they told us they wanted more of, energetic new page layouts and bolder photography. The redesign also debuts 鈥淢U in Focus,鈥� an eight-page section that highlights burgeoning examples of 蜜桃影像鈥檚 academic leadership and innovation and includes a compelling 鈥渃enterfold鈥� that reveals pioneering research with vivid visual storytelling. With new soft-touch paper, a more book-like binding and an overall increase in pages, the redesigned magazine sends a message that the 蜜桃影像 stories inside are worth keeping and celebrating.
鈥淐辞苍苍别肠迟颈辞苍蝉鈥�
Category: Video > Videos: Commercials
Lauren Burke, director of video, worked with Circle Pictures to create a video that tells an upbeat, fun and emotional story about one of the university鈥檚 key brand messages 鈥� the power of connections and finding your people at 蜜桃影像. It was previously honored by CASE with a Circle of Excellence Silver Award, the organization鈥檚 premier awards program for higher education marketing communication work. Unique to the commercial is a concept built around four students, each of whom was spun off into shorter videos to be used in digital advertising. To date, "Connections" in all its forms has been viewed more than 12 million times.
The Council for Advancement and Support of Education is the global association for professionals in advancement鈥攁lumni relations, communications, development, marketing, and advancement services鈥攚ho share the goal of championing education to transform lives and society. District Five, the Great Lakes District, encompasses Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin, and includes over 400 member institutions and more than 2,500 representatives.
About 蜜桃影像
蜜桃影像 is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, 蜜桃影像 prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, 蜜桃影像 is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a 蜜桃影像 degree, they are truly prepared and called to Be The Difference.
Kevin is the associate director for university communication in the Office of Marketing and Communication. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
