April 28, 2025
MILWAUKEE 鈥擳he 2025 Kellstadt Lecture in Marketing presented by 蜜桃影像鈥檚 College of Business Administration, 鈥淲ho Knows More Online: Parents or their Children? Exploring the Role of Parents in their Children鈥檚 Online Privacy Behaviors,鈥� will be held Friday, May 2, at 11 a.m. in the Alumni Memorial Union, 1442 W. Wisconsin Ave.
Dr. Richard Netemeyer, Ralph A. Beeton Professor of Free Enterprise at the University of Virginia, and Dr. Kristen Walker, professor of marketing at California State University, Northridge, will discuss the parental factors that lead to more positive and negative child behaviors online, as well as practical tips for safeguarding child privacy.
Registration is open to the public and available online. Media wishing to attend should contact Kevin Conway at kevin.m.conway@marquette.edu.
Netemeyer鈥檚 current substantive research interests include public policy and social issues, health/maladaptive behaviors, consumer financial well-being and child safety on the internet. His methodological interests include structural equation modeling, measurement and psychometrics, and survey research. He is a co-author of two books pertaining to measurement and psychometrics and is a member of the editorial review board of the Journal of Public Policy & Marketing.
Walker serves as the MBA director David Nazarian College of Business and Economics at CSUN, as well as the Small Business Institute Director. She regularly utilizes client projects and platform development activities in classes to help students manage and execute marketing strategies for community businesses and non-profit organizations. Her research interests merge public policy, technology, and marketing, focusing on socially responsible business practices around technology, interactive marketing, digital business models, social media and youth privacy protection.
The Kellstadt Lecture is an annual, endowed event that brings together some of the industry鈥檚 brightest thinkers to discuss its most pressing challenges. Previous speakers have included Michelle Morris, the vice president of global marketing solutions at Facebook, and Paul DePodesta, the chief strategy officer for the Cleveland Browns and a central figure in Michael Lewis鈥� book 鈥淢oneyball: The Art of Winning an Unfair Game.鈥�
About 蜜桃影像
蜜桃影像 is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, 蜜桃影像 prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, 蜜桃影像 is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a 蜜桃影像 degree, they are truly prepared and called to Be The Difference.
Kevin is the associate director for university communication in the Office of Marketing and Communication. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
