蜜桃影像

Joseph Matthes
Joseph Matthes蜜桃影像

O'Brien Hall, 332K

MilwaukeeWI53201United States of America(414) 288-1440
Curriculum Vitae

Associate Professor of Marketing

I joined 蜜桃影像 in 2014, after earning my Ph.D. from the University of Nebraska鈥揕incoln and my MBA from Creighton University years prior. Before entering academia, I worked for the Union Pacific Railroad in various marketing and sales roles, most recently as a project manager of market research and analysis on their strategic planning team. My underlying passion is helping others develop the knowledge, skills, and confidence they need to improve their lives. I typically teach courses in Marketing Management, Retail and Channel Strategy, Introduction to Marketing, and Business Essentials at the undergraduate or graduate levels.

Education

  • Ph.D. 鈥� Marketing, University of Nebraska鈥揕incoln, 2014
  • MBA 鈥� Business Administration, Creighton University, 2006
  • BSBA 鈥� Management Information Systems, Creighton University, 2004

Courses Taught

Business Essentials: Marketing Management, Retail and Channel Strategy, Introduction to Marketing

Research Interests

Joseph studies franchising relationships, omnichannel design and operation, and the sales-marketing interface. He has published in leading journals such as the Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Marketing Theory and Practice, and International Journal of Market Research. His research has been accepted at marketing conferences nationally and internationally.

Professional Affiliations

American Collegiate Retailing Association (ACRA), American Marketing Association (AMA), Northwestern Mutual Data Science Institute (NMDSI)

Professional Interests

Marketing Strategy, Marketing Management, Franchising Relationships, Retail Design and Operation, Omnichannel Strategy

Selected Publications

Vivek K. Dubey, Joseph M. Matthes, and Amit Saini (2023), 鈥淚mpact of Socioeconomic Values Collaboration on Performance in Franchising,鈥� Journal of Business Research, 162 (July), 113877

Joseph M. Matthes, Amit Saini, and Vivek K. Dubey (2021), 鈥淧erformance Implications of Marketing Agreement, Cooperation, and Control in Franchising,鈥� Journal of Marketing Theory and Practice, 29 (3), 387-408

Brian I. Spaid and Joseph M. Matthes (2021), 鈥淩eal Stores Have Curves: How Organic Shapes Attract and Influence Shoppers,鈥� Society for Marketing Advances Annual Conference, Orlando, Florida, USA

Jeff S. Johnson, Joseph M. Matthes, and Scott Friend (2019), 鈥淚nterfacing and Customer-Facing: Sales and Marketing Selling Centers,鈥� Industrial Marketing Management, 77, 41-56

Joseph M. Matthes, Brian I. Spaid, Mark A. Barratt, and Terence T. Ow (2019), ""Omnichannel Retailer Strategy and Operationalization,"" Society for Marketing Advances Annual Conference, New Orleans, Louisiana, USA

Jeff S. Johnson and Joseph M. Matthes (2018), 鈥淪ales-to-Marketing Job Transitions,鈥� Journal of Marketing, 82 (4), 32-48.

Amit Saini and Joseph M. Matthes (2017), 鈥淎gree to Disagree: Role of Values Alignment in Franchising Relationships,鈥� Great Lakes NASMEI (North American Society for Marketing Education in India) Annual Conference, Manamai, Tamil Nadu, India"

Teaching Interests

Marketing Management, Marketing Strategy, Omnichannel Strategy, Introduction to Marketing, Franchising, Retailing, Personal Selling